AI discovery startup Azoma raises $4M

Azoma, an AI discovery startup based in London and Toronto, raised $4 million pre-Series A as brands rush to understand how they appear in AI-generated answers from systems like ChatGPT, Gemini, and Amazon Rufus. The company has shown strong traction, earning seven-figure revenue in the past 10 months and reaching profitability. As shoppers increasingly rely on AI assistants—Amazon says Rufus users are 60% more likely to buy—brands need tools to stay visible in AI-driven recommendations rather than traditional search. Azoma offers a patented platform that monitors how AI models describe brands and generates optimized product content. Major companies including Mars, Colgate, P&G, Zappos, Reckitt, and Canadian Tire already use it. A key feature, “digital twin simulation,” predicts how AI systems will respond before brands publish new content, helping them avoid being misrepresented or downranked by AI agents. CEO Max Sinclair believes most shopping will soon be done by virtual AI agents, with AI eventually embedded into everyday devices. The new funding will help Azoma expand its platform, grow engineering teams, and broaden coverage across major AI models and marketplaces.