Novelis, headquartered in Atlanta, Georgia, is leading the charge in aluminium recycling by establishing new sustainability standards. At the Aluminium 2024 trade show in Düsseldorf, executive vice president Emilio Braghi emphasized the company’s commitment to high recycled content and closed-loop material cycles.

Key Areas of Focus:

• High Recycled Content: Novelis focuses on producing aluminium with high recycled content, helping customers meet sustainability goals while reducing global resource and energy consumption.

• Decarbonization Efforts: The company's innovations aim to decarbonize the aluminium industry, achieving a CO2 footprint reduction of up to 95% compared to traditional primary aluminium production.

• Collaboration for Closed-Loop Solutions: Novelis emphasizes partnerships with customers and suppliers to promote closed-loop material cycles, recycling production scrap and end-of-life products to increase recycled material use.

• Resource Efficiency: The focus on enhancing resource efficiency demonstrates the environmental benefits of recycling aluminium, contributing positively to a circular economy and supporting climate action.