BMW Leads the Pack in Electric Vehicle Sales for H1 2024, Outshining Mercedes and Audi 🚗⚡

In the first half of 2024, BMW Group has emerged as a leader in global automotive sales, significantly outstripping competitors Mercedes and Audi across all drive systems. BMW’s dominance is particularly evident in the electric vehicle sector, where it has sold 179,557 battery electric vehicles (BEVs) and an additional 11,065 MINIs. Even excluding MINI, BMW’s electric sales surpass the combined totals of Mercedes and Audi, despite Mercedes' figures including some from the Smart brand.
Mercedes has seen a 17 percent decline in electric vehicle sales, while Audi reported a modest 1.3 percent increase. In contrast, BMW's electric vehicle sales surged by 34.1 percent, reinforcing its position as a market leader for 2024.
Struggles for Mercedes and Audi are also apparent in individual model lines. Audi’s Q8 e-tron faces potential production shutdown, and Mercedes’ EQC has been largely overlooked since production ceased over a year ago.
Looking forward, BMW expects continued success with upcoming models including the BMW i5 Touring (G61) and the refreshed BMW i4 (G26 LCI), along with future releases like the BMW iX3 (NA5) and new BMW i3 (NA0) set for 2025 and 2026.