BIRKENSTOCK will launch its first standalone retail store in France on July 20, located in Paris' Marais district near the Centre Pompidou. The 130-square-meter store features gypsum walls, leather, and cork elements, reflecting the brand's heritage. The basement includes an experience area for community events. The store will debut the limited-edition NATURAL ACTIVE RECOVERY PACK, offering advanced foot recovery solutions. This opening marks the start of BIRKENSTOCK's broader retail expansion in Europe.