Founded in 2001, SR Labs is a European leading company dealing with eye tracking technology in all its forms and applications: scientific research, usability and UX, marketing and advertising and medical market.

Thanks to more than 18 years of development and research, SR Labs has gained an extensive experience in gaze-based human-computer interaction.

Today SR Labs aims at expanding its business internationally with a continuous exploration of new application fields such as neuro-marketing, sport research, automotive, education and more.

SR Labs Business Units

1. Healthcare

• Design and development of assistive technology interfaces (iAble)

• On-site installation and after sale support service

• Training and workshops on augmentative technologies for children and for education purposes

2. Marketing & Usability

• Usability and User Experience test of applications, websites and user interfaces

• Packaging and advertising performance (look & feel, visibility, attractiveness)

• In-real-world research with wearable Eye Tracking devices

• Tailored consultancy based on customer needs

3. Scientific Research

• Tobii Pro and Tobii Dynavox authorized reseller

• Training and workshops on Eye Tracking technologies and methodologies

• Ad hoc applications development

4. Eye Tracking Integration

• Digital Signage and Retail

• Gaming and Entertainment (museum, fairs, exhibitions,etc.)

• Medical applications

• Security and Control Rooms