As of March 31, 2025, TikTok Shop has officially launched in France, Germany, and Italy, merging entertainment with e-commerce. The platform enables users to browse and purchase products without leaving the app, transforming content into instant commerce.

Retailers, both big and small, are quickly jumping on board. In France, giants like Carrefour have joined the marketplace. In Germany, About You is leading the charge, showcasing 100+ brands including Adidas, Birkenstock, and Vero Moda. The company is also testing the waters with daily influencer livestreams for the first 12 days.

For retailers, TikTok Shop offers direct access to Gen Z and digital-native consumers, turning shopping into an engaging, social experience. While it presents new opportunities for visibility and sales, it also raises challenges in terms of content creation, logistics, and real-time customer engagement.

As e-commerce continues to evolve into "shoppertainment," the success of TikTok Shop in these new markets could reshape how brands connect with customers in Europe — blending clicks, content, and culture like never before.

In a groundbreaking move to democratize AI education, OpenAI has unveiled OpenAI Academy, a free platform designed to teach people at all skill levels about artificial intelligence. The initiative offers a wide range of content — from beginner-friendly lessons on how AI works to in-depth courses on AI safety, ethics, and governance.

Available globally and open to all, the platform caters to developers, educators, creators, and professionals alike. It includes on-demand videos, interactive events, and practical tools aimed at real-world application, not just theory.

What sets OpenAI Academy apart is its dual focus on both the technical “how” of AI and the philosophical “why.” With AI’s impact growing across industries, the platform addresses crucial topics like data privacy, job automation, and responsible AI development.

Early reactions have been overwhelmingly positive, with users praising its accessibility, quality, and inclusivity. By offering it all for free, OpenAI is taking a bold step toward shaping a more informed and ethically engaged global AI community.

New Product fully develp in Italy thanks to a strategic partership

ConocoPhillips is reportedly looking to sell oil and gas assets in Oklahoma valued at over $1 billion, according to sources close to the matter. The assets stem from the company’s $22.5 billion acquisition of Marathon Oil last year and include operations in the Anadarko Basin, covering roughly 300,000 net acres.

The sale process is being managed by Moelis & Co, though talks are still in early stages and not guaranteed to result in a deal. The Anadarko assets currently produce about 39,000 barrels of oil equivalent per day, half of which is natural gas — a resource increasingly in demand for powering data centers.

This potential sale is part of ConocoPhillips’ strategy to raise $2 billion by divesting non-core assets. The company, which assumed $5.4 billion of Marathon's debt, has already offloaded more than $1 billion in assets since the merger was finalized in November.

The move would further sharpen ConocoPhillips’ focus on key production regions like the Permian, Eagle Ford, and Bakken basins, while trimming its portfolio in secondary areas like Anadarko.

KfW IPEX-Bank is backing Finnish shipping company Langh Ship with €35 million in financing for two next-generation 1,200 TEU containerships. Designed with SDARI and powered by MAN’s efficient engines, the vessels will feature Langh Tech’s hybrid scrubbers, ballast water management system, and are prepped for a pioneering onboard carbon capture system.

💡 The captured CO₂ will be turned into sodium carbonate for use in other industries — a step toward a more circular, sustainable maritime sector.

The vessels will be chartered by UK-based Borchard Lines. A great example of cross-border cooperation driving innovation in green shipping!